Marketing Management paper -Application: Pay-for-Performance
The predominant model for the delivery of health care in the United States and other parts of the world is fee-for-service. A new model gaining in popularity is known as pay-for-performance, or P4P. In the P4P model, providers are paid for how well they provide care, not how much care they provide. There are rewards for high quality, efficient and effective care and penalties for wastefulness and medical errors. Whether or not P4P can raise the standards of care and/or lower its cost is a matter of some disagreement.
To prepare for this Application Assignment:
• Review the Learning Resources that discuss pay-for for-performance.
• Find two additional reputable sources (i.e., news sources, accreditation and health care agencies, peer-reviewed journal articles, etc.) that address the challenges of adopting a pay-for-performance approach for ensuring quality and safety in health care.
To complete this Application Assignment, write a 3-page paper that addresses the following:
• Summarize and analyze the challenges discussed in the two sources you selected.
• Select the two most significant challenges to the successful adoption of a P4P approach, and explain why.
Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources, as appropriate. Refer to the Essential Guide to APA Style for Walden Students to ensure your in-text citations and reference list are correct.
