Marketing Management paper -Promotional strategy
Prepare a Promotional strategy for:
the company is procter and gamble
my SBU is cosmetics
my brand is Olay
My product is facial cream
my targeted segment is male aged 21-36.
PROMOTIONAL STRATEGY OUTLINE:
1. Current Promotional Activities uses by the company
2. My Product Promotional Strategy the promotional strategy of my product would be divided into four main aspects promotion:
a. Attention/Awareness:
b. Interest:
c. Desire:
d. Action
3. PLC(product life cycle): our plan was to increase the sells by 2% in the next 12 months.. please make you decision of the growth acceptable and making sense.
4. Sample messages: I have 3 on the pp slides. please provide some explanation about each one on how would it be presented in the Ads.
