Students will research the topics listed below and prepare a minimum four-five page, double- spaced paper in APA format for each topic. The students will research a minimum of three articles for each ROR on the selected topic and summarize each articles in two paragraphs and then provide a critique of the articles as it relates to the course topic of Marketing Management.
Instructions:
Research a minimum of three articles on your chosen topic written within the last three years. You must write at least one-two paragraphs to summarize each article (total of six-eight paragraphs for all three articles) and then provide a two- to three-page critique of the articles for a total of four-five pages in length. Your critique should represent your viewpoint and discussion of Marketing Management implications. Feel free to incorporate information discussed from the text books.
Submit a copy of your ROR in the associated drop box. Each ROR is worth 50 points. ROR Topics: Your articles should discuss the ROR topic and marketing strategies or another
topic we have discussed in class, but the main topic should be evident.
ROR 1 – Leadership
1. Research a minimum of three articles related to this topic and how it can be applied to concepts from this course.
2. Summarize each of the articles in one or two paragraphs.
3. Provide a 2–3 page critique of the articles.
4. Submit ROR 1 as one document. It should be 4-5 (no more than 5) pages in length.
