Marketing Mix|essay
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Essay Questions
Looking at the aspects of the marketing mix presented in the lessons, identify and describe each of the 4 Ps with regard to this commercial. Be specific. Include within the essay the target market for the commercial as well as the target market for Starbucks’ new tagline of “Be Good To Each Other.”
4 P’s: Product, price, promotion, and placement
May want to include people as some believe there are 5p’s to target a market.
Link to Starbucks commercial: https://vimeo.com/1978211
Must be in APA format, a min of 750 words, and include references.
