Description
2,000 to 2,500 word essay answering one of the questions below, supporting your analytical argument with
references from the
reading list (attached in the additional materials) , and illustrating it with a specific example of your choice. For
either of these questions, you may want to respond, while thinking of yourself
as a cultural manager in charge of specific market objectives and strategies.
1) What does, or should, market analysis and diagnostics for cultural consumption involve?
Discuss using a specific case study of a creative product.
2) Critically analyse the marketing mix used for an existing cultural product, situating your
analysis in relation to broader context of international consumer society.
