Marketing Plan For An Existing Company; Promotion In A New Country

Create a marketing plan for an existing company of your choice. The marketing plan will introduce and promote an existing product in a new country. You must address all of the points required in Option 1, but do so in a PowerPoint presentation in a bulleted format.

Suggested slide setup and number of slides (25 slides):

• Title
• Executive Summary
• Company Overview
• Strengths
• Weaknesses
• Opportunities (trends)
• Threats
• Marketing Plan Objectives
• Segmentation
• Target Market
• Positioning Map
• Product (features and benefits versus the competition)
• Price (compared with competition)
• Price Strategy
• Promotional Strategy
• Place Strategy
• Brand Strategy
• CSR Strategy
• Ethical/Legal Factors
• Financial Projections
• Implementation Plan
• Evaluation & Control Metrics
• Conclusion
• References

Other:
The following are requirements:

• 15-20 PowerPoint slides in the body of the presentation. Estimated page counts are listed above in each section.
• Use APA format for references! Please use plenty of headings and sub-headings
•  Develop full paragraphs and full sentences.
• Apply marketing models, theory, terminology, and concepts throughout the plan.
• A minimum of 6 references

Please see attached for formatting