Expand this marketing idea using the attached format Pocket shot alcohol is a revolutionary alcohol packaging that is easy for one to slip into their pockets without notice.
They defy the need for one to stop in a bar to take alcohol. Rather they enable one to have their alcohol on the move The pocket shot alcohol is in a 50ml pouch. The pouch is uniquely designed to fit in one’s pocket discretely It contains a broad range of alcohol types from gin, tonic, vodka, and whiskey Due to its small packaging and 50ml amount. The recommended retail price is $1.69. This price is incredibly low compared to another alcohol packaging the targeted market of the product is campus students and travelers who cannot let go of their drink for a long time The main rival of this brand is the standard alcohol packaging that consumers are used to. The standard packaging has been in existence for centuries and since the inception of alcohol making The inspiration is from Africa, the owner of a banana farm noticed that during breaks the employees would go and quench their thirst from little pouches that contained liquor. This observation bore idea of pocket shots The goal is to reach new potential customers that are in need of this product. Additionally, the goal is to raise awareness of the existence of the product and its benefit The sleek design of the product that makes it portable and convenient for the customer to consume their favorite drink Pocket shot alcohol is an essential component for a fanatic alcohol drinker. The product enables them to have their drinks with them all the time. Ultimately the goal is to make the product available to all potential customers
