marketing plan project
1. Executive Summary 2. Company
2.1. Background 2.2. Mission 2.3. Vision
3. Industry 3.1. Description 3.2. Porter’s Five Forces
3.2.1. Threat of New Entrants 3.2.2. Threat of Substitutes 3.2.3. Threat of Customer Bargaining Power 3.2.4. Threat of Supplier Bargaining Power 3.2.5. Intensity of Rivalry
4. Product 4.1. Background 4.2. General Description 4.3. Classification and Stage
5. Target Country 6. Situational Analysis
6.1. Macro-Environment 6.1.1. Cultural 6.1.2. Economic 6.1.3. Natural 6.1.4. Technological 6.1.5. Political/Legal 6.1.6. Consumer
6.2. Micro-Environment 6.2.1. Suppliers 6.2.2. Intermediaries 6.2.3. Competitors 6.2.4. Public 6.2.5. Customers
6.2.5.1. Characteristics 6.2.5.1.1. Cultural 6.2.5.1.2. Social 6.2.5.1.3. Personal 6.2.5.1.4. Psychological
6.2.5.2. Decision-Making
7. SWOT Analysis 8. Key Issues 9. Goals and Objectives 10. Research Methods 11. Marketing Strategy
11.1. Segmentation 11.1.1. Demographic 11.1.2. Geographic 11.1.3. Psychographic 11.1.4. Behavioral
11.2. Targeting 11.3. Differentiation 11.4. Branding 11.5. Positioning
12. Marketing Tactics / Action Plan 12.1. Product 12.2. Price 12.3. Distribution (Place) 12.4. Integrated Marketing Communications (Promotion)
13. Financial Projections 14. Implementation Controls 15. Summary
