Marketing Plan: Sales Promotion Objectives and Strategies
This assignment is about marketing Betty Crocker baking mixes if Betty Crocker made baking mixes for cookie cakes.
Sales Promotion Objectives and Strategy This section discusses the promotional techniques that will offer the most effective and efficient means of meeting your marketing objectives. This section outlines the specific sales promotion activities planned, such as coupons, rebates, contests, sweepstakes, premium items, etc. (You do not need to include each of these categories—only those appropriate for your product ideas): See Chapter 17—Pages 499-504 in your textbook for ideas. Each of the following subheadings must be discussed in detail including the “who, what, where, when, why, how†of each of your ideas (Don’t include the actual words–who, what, where, etc. though–just make sure the details are there): Coupons and Cents-Off Offers: Refunds and Rebates: Frequent-User Incentives: Point-of-Purchase (POP): Free Samples: Premium Items: Consumer Contests: (involves some type of judging such as coloring, cooking, art, etc. Sweepstakes: (random drawing in which those entering the sweepstakes have an equal chance of winning) Store Displays: Free Samples/Demonstrations: Consumer Games: (example: McDonald’s Monopoly Game)
