Marketing Service |Business & Finance – Marketing
arketing Service Class
Service Watch Articles Blog Post
You are needed to find a current article that addresses a services marketing issue related to a class discussion from the Wall Street Journal, Fortune, Newsweek, or Business Week. Students then write and post a blog entry on Blackboard pertaining to the following issues (1000 words minimum):
PS. Please cite the source and answer all 3-question detailed. Collage level writing required.
1. A brief summary of the key point(s) of the article.
2. A discussion of the how this article relates to a key concept examined in this course and
the implications for services marketing practitioners.
3. The student’s personal reaction and several detailed recommendations to the article based
on the service marketing perspective gained during the course
In doing this assignment, you look beyond the textbook to find “real-life” examples of the
concepts discussed in class.
ESSAY DUE Date
Do Not Plagiarize