My part will be people and place and Audit is about Melbourne zoo
and you should include
1) Research data that provides me with facts and figure that are relevant to the point you are making
2) Matching up theories with the text book
Assessment: Service Firm Audit
Length: 10 pages approximately
Description:
This assessment requires students to adopt the position of marketing consultants and conduct a service firm audit for a local business.
Students are to work within groups of no more than three students.
Students are to apply Marketing and Services Marketing theory as well as concepts learnt in class to the analysis of a selected business and then to make recommendations for areas that require improvement.
The aim is to conduct an in-depth investigation and analysis of the organisation’s service marketing mix (7 P’s) highlighting areas that it excels in (i.e., compared to its key competitors) and areas that may need improvement.
Where applicable, you are to provide appropriate recommendations. It is very important that you do not confuse customer service with services marketing.
