Marketing Strategic/Business & Finance – Marketing

Marketing Strategic/Business & Finance – Marketing/

Pricing Strategies”  Please respond to the following:

• Analyze cost-plus, customer-driven, and share-driven pricing strategies. Provide two advantages and two disadvantages of each of these pricing strategies. Pick one product that would benefit from each of these three pricing strategies, and one product that would not benefit or would fail for each of these three pricing strategies. State your rationale for each selection.
• Examine value-based, proactive, and profit-driven principles. Determine which of the three principles is the most important when developing a successful pricing strategy. Support your answer with evidence or examples.