Matrix – For-Profit Vs Not-For-Profit
Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Use the sample matrix that is attached.
Include the following in your matrix:
Centralized versus decentralized format of management
Strategic goals of the organizations
Variation in the access to the capital market
Strategic marketing differences between these two types of organizations
Quality attributes of the two types of organizations
The management of pricing and volume
