Instructions
The second written assignment is a Media assessment and is due Monday, Aug 15th Purpose: Increase awareness of types of media specific to the healthcare industry. Spend time during week 2 of the course monitoring print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a 250-350 word summary that assesses the following: Image vs. service marketing The “product” being marketed (e.g. good, service, idea, organization) The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet) The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television) The apparent target market The ultimate objective (e.g. improve image, attract new business, increase sales volume) Media Assessment Grading Rubric (100 points) Organization of paper and clarity 10 points Newspaper, magazine, radio, television, billboard, internet 10 points Placement of the promotional piece 5 points Apparent target market 5 points Ultimate objective of the promotional piece 10 points Analysis of healthcare promotion in the media 10 points Spelling and Grammar 20 points Length of paper (per instructions) 10 points Timely submission 20 points
