Memo Evaluating an Advertisement Critique

-All required sections are included: purpose, description, critique, & recommendation

-Writing is detailed and well-developed, but still succinct and efficient

-Prose reflects professional standards, including honesty, use of “you” language and appropriate level of formality; avoids clichés

-Effective organization: sentences and paragraphs follow a logical order
-Good sense of flow, especially by using transitions

-Excellent command and control over prose & style

-Correct: no minor sentence-level errors or errors in sentence structure

-appropriate and relevant ad for assignment

-link to or copy of advertisement included in the critique

– advertisement is described in a vivid, descriptive way; reader can picture it

-writer demonstrates understanding of the ad’s appeal and effectiveness

-all elements of memo heading included

-layout is appropriate and pleasing; headings are used to good effect

-sufficient changes made to template to personalize the memo

-corporate logo is present