Topic 1: Successful execution depends heavily on how well middle-management implements the goals and objectives chosen by top-management to support the new vision for the company. How can top-managers assure that middle and low-level managers are on the same page as they are regarding the new direction for the company? Present an implementation plan that addresses this issue.
Topic 2: Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn’t matter.
Palo Alton Software maintains a website devoted to business and marketing plans. Log on to http://www.mplans.com/sample-marketing-plans.php#.U6tH9rFBlSA and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in the text? What are the differences and similarities?
450 – 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.
