Answer Chapter 6 Review questions 6-2, 6-3 and 6-4 and upload by the assigned due date. Write each question up in 1-2 solid paragraphs. (Use Solomon Ch 6)
6-2. Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.
6-3. How might the “digital self” differ from a consumer’s self-concept in the real world, and why is this difference potentially important to marketers?
6-4. Have ideals of beauty in the United States changed during the past 50 years? If so, how?
