What might be an effective way to persuade that audience
Although persuasive writing is a common expectation in university courses, it plays an even larger role in professional, civic, and personal settings. When you write to persuade, you need to have a specific purpose in mind, a strong sense of your audience, and an idea of what might be an effective way to persuade that audience. In this persuasive essay, you need to make a point and provide sufficient evidence to support that point, with the goal of persuading your readers to agree with your position. Select a controversial problem or issue from your academic or civic life and craft an argument that convinces readers that your position on the issue is valid.
Rhetorical Knowledge
Audience
 In order to be successful in convincing your readers, you must analyze their knowledge of and attitudes toward your topic.
Purpose
 The purpose in writing a persuasive essay is often two-fold: (1) writing to persuade your audience to buy into your point of view; and (2) a call to action — what do you want your audience to do as a result?
Rhetorical Situation
 Your relationship as a writer to your readers (audience), your subject, your purpose, and your motivation (call to write) are all factors that must be taken into account when writing to persuade others.
Voice and tone
 Tone is very important in convincing others to adopt your viewpoint — should you come across strong? Subdued? Casual? Caustic?
Context, medium, and genre
 Think of visual aids (photographs, charts, tables, graphs) as additional evidence to support your written position.
