Mission Statement

Please note: In Modules 1, 2, and 3 of this course, there are two Discussion Questions—one for Week 1 and the section DQ for Week 2 (in Module 4, there is only Discussion Question). Be sure that you respond to both Discussion Questions (i.e., Week 1 and Week 2). Also, be sure to respond to your classmates’ postings.

Acme Airlines is an international carrier. The airlines transports passengers and/or freight all over the globe. The CEO of Acme Airlines, namely Wile E. Coyote, has asked you—a renowned Strategic Management expert—to draft a Mission statement for the company. In Week 1, your task is to come up with a Mission statement that:

1. States the business that Acme Airlines is in;
2. Is memorable (creative); and
3. Is informative,
4. but simple.

Do some research in the library on the airline industry. Open the Trident University IBIS World document and scroll to the bottom of the page. Click on the “Click Here” hyperlink at the bottom of the page. This will take you to IBIS World, an organization well known for conducting industry level research. Run a search on “International Airlines in the U.S.” in the search window. This will lead you to a detailed and industry-specific report. After familiarizing yourself with the international airlines industry, write your Mission statement.

Be creative! Consider the specific target market of Acme Airlines (its passengers or the kind of freight it transports), and remember that Acme Airlines is competing with major airlines.

Week2

The CEO of Acme Airlines, Wile E. Coyote, liked your Mission statement so well that he is now asking you to develop the Vision or Values statement for the organization. In Week 2, you are asked to come up with either a Vision or a Values statement for Acme Airlines.

If you decide to devise Acme Airlines’ Vision statement, your statement should:

1. Be inspirational;
2. Convey a sense of purpose;
3. Capitalize on the unique competencies of Acme Airlines (it is up to you to determine what the airlines’ competencies should be); and
4. Be futuristic, forecasting the airlines’ desired future (you need to decide what that future should look like).

If you decide to devise a Values statement for Acme Airlines, your Values statement should:

1. Specify at least five (5) specific core values of Acme Airlines;
2. Guide Acme Airlines’ Mission and Vision (you should choose your Week 1 Mission Statement as your reference point);
3. Be sure to state whether Acme Airlines is internally focused, externally focused, or both (e.g., an internal focus would be oriented towards employee needs or company profits, while an external focus would be oriented towards the needs of the community, e.g., philanthropy).