MKT320 Disscussion

MKT320 Disscussion

The discussions in this course build upon one another beginning with the selection of a country of your choice. You will walk through several global marketing situations that pertain to your chosen country. You will eventually assume the role of owning a shoe manufacturing firm tasked with global strategies to develop. Be sure to follow along each week to build your global knowledge.

Please respond to the following:

Go to https://www.cia.gov/library/publications/the-world-factbook/ and review the countries located there. Select one (1) foreign country (not the United States) to base your discussion posts and written assignments upon throughout the course. It should be one that has special meaning for you and / or one that you are interested in learning more about. Once you choose a country, you will not be able to change it so give it some careful consideration. Only one (1) student per country! You cannot choose the United States since you will be a U.S. based company exporting to a foreign country.
Explain why you chose this particular country. Why is it important to you (e.g., nationality, origin, and travel experience). Paraphrasing the CIA World Factbook or other reference, describe your country by giving a brief background of its location, a demographic profile that includes population and age structure, and a brief economic overview from 2013 to today.

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