MKTG 469 – You are employed appointed as Management Accountant
You are employed appointed as Management Accountant for a surfing equipment company. This company employs a team of 12 designers who design surfboards, skis, T-shirts
and board shorts. These products are manufactured by independent companies. Wild Surf then sells the products to the public through 6 sales outlets located at popular
surfing beaches and to major department and sporting equipment stores.
The MD is interested in developing more sophisticated planning systems, but has some doubts over the value of undertaking strategic planning. Prepare a report
outlining the importance of planning systems. In your report consider the interrelationships between the objectives of the company, its strategies and short term
planning systems. Explain how Management accounting information may assist in improving the planning function of the company.
