Mock spss data construction and analysis- Custom Essay
Trust in Online Banking: Mock SPSS Data Construction and Analysis
This paper proposes to delve analytically into the antecedents of trust towards online financial service providers by consumers intending to establish clarity about what conditions would prompt increase adoption of electronic financial transactions.
Electronic banking is especially problematic from a consumer point of view because it encourages large transactions, anonymity, a point of sale payment, laxity in institutional verification of claims, and because banks bear the burden of any fraudulent transactions (Usman & Shah 2013). Each of these factors increases the risk of an online transaction, while increasing the incentives for criminals defrauding the online financial service providers.
Although banks have taken several technological and useful measures to engender trust by conveying protective strategies to consumers, success in boosting consumer confidence in online transaction security has been limited.
One of the major contributing factors in continued low-trust of consumers in the security of online transactions is that sophisticated fraudsters often use legitimate-seeming emails, and solicitations to elicit information from customers.
Since non-expert users are often not in a position to recognize fraudulent emails and communications from legitimate ones they are prone to error on the side of safety by simply refusing to perform certain online transactions (Kumaraguru, Acquisti, & Cranor 2006).
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