Module Project Part 3: Marketing research report
Module Project Part 3: Marketing research report
This week you submit the third and final part of your Module Project: your complete
marketing research report.
Review the Module Project brief in Week 1, as appropriate, to re-familiarise
yourself with the project and the deliverables.
By Day 7 (Sunday)
* Develop and submit the third part of your Module Project: your complete
marketing research report (1500 words).
This report must be submitted in the format that you will find on p. 256 of the
Wilson (2011) textbook. The final part of the report will include:
* A presentation and discussion of the findings from your secondary research
* The conclusions to your report
* Recommendations that you would provide to the company based on your research
* A discussion on how you have ensured that you have undertaken your research in
an ethical manner
* An explanation of how your research is aligned with the ethos of the company
* A reflection on how this report was carried out, and an indication of further
research that you could undertake in order to improve on the report and meet its
objectives
By Day 7 (Sunday), submit Part 3 of your Module Project.
Be sure to read over Part 3 of your Module Project before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language, citing
and referencing you use when providing your opinion are appropriate for academic
writing.
To submit Part 3 of your Module Project to Turnitin, click the “View/Complete” link
for Week 7 Module Project — Turnitin.
