eflective Synthesis Paper:
This final assignment is designed to bring together the concepts and research from previous readings and papers into a discussion that focuses on the ethics and corporate social responsibility companies have when selling to multicultural consumers and other minorities. Read the brief overview entitiled, Ethics in Marketingto se the stage and visit www.adage.com/bigtent for current topics in multicultural and minority marketing:
What role do ethics play in marketing and advertising?
Should companies consider a group’s predisposition for a product, like tobacco or alcohol, and aim to target them for increased sales?
Share your thoughts, with documentation from sources as needed in a 4-5 page summary paper
