There are four different strategies for international business: (a) global standardization strategy, (b) localization strategy, (c) transnational strategy and (d) international strategy. For this assignment, I want you to do the following:
1) PICK ONE of the following multinational corporations (Apple, Nestle, Coca Cola, Caterpillar, IBM, GM)
2) Explain which of the four strategies above the firm appears to be following.
3) Address the following question: Do you think this is a good strategy? Why or why not? How might you do things differently if you were the CEO of this firm.
