Choose a well-known organization (Netflix) you think is seriously sub-optimizing its Customer Relationship
Management efforts.
Critique the organization’s Operational-CRM and Analytical-CRM processes and activities
Highlight specific Operational- and Analytical- CRM efforts that you believe could be improved
Recommend how it could do a better job
Keep this in mind, while creating your PowerPoint Slides (presentation needs to be for 30 mins):
-Quality of analysis and distillation of key issues across the CRM spectrum
-Creativity and insight of recommendations
-Clarity and persuasiveness of presentation
