Homework: (Due: March 23): NGO Analysis: Select one of the following non-government organizations: Sierra Club, GreenPeace, World Wildlife Fund, the Nature Conservancy, the Elk Foundation, Boone and Crocket, Trout Unlimited. In your research, identify 1. What is their mission statement? 2. What strategies and tactics do they use to raise money and awareness? 3. In what ways do they convey their message? (What types of images does the organization use? What emotional or loaded terms do you see?) 4. Identify one major point you think their campaign is missing.
