Nintendo’s Wii U Case Study
Requirement:
?You are the new Chief Operating Officer of Nintendo. Your CEO (me) has requested you conduct a strategic analysis of the internal and external environment for
Nintendo
?Your objective is to examine how external and internal forces should impact Nintendo’s competitive strategy going forward
?Key questions to be addressed in your strategic review:
?What are the key forces in the general and industry environments that affect Nintendo’s choice of strategy?
?What internal resources and assets does Nintendo have that gave it a competitive advantage?
?How has Nintendo competed? Could Nintendo continue to sustain a competitive advantage through more innovation? How should Nintendo compete moving forward?
?You are to draft a strategic report on your findings and analysis. Your report should have the following key components:
?Executive Summary
?Introduction
?Analysis
?Recommendations
?Your analysis should consist of the following:
?External Analysis:
? Look at the factors in the general external environment. Consider the political/legal, economic and global, sociocultural and demographic, and technological
forces that might affect the ability of Nintendo to sustain its business
? Apply Porter’s Five Forces of Competition to the video game console industry
? Conduct a SWOT Analysis for Nintendo
?Internal Analysis:
? Review income and balance sheet to calculate ratios and 5 year trends for the following metrics:
? Profit Margin
? Current Ratio
? Debt Ratio
? Inventory Turnover
? Total Asset Turnover
? Any additional analysis you see fit
instructor feedback:
I think the Nintendo case study is particularly relevant given the Pokemon Go craze and the potential $7 Billion it’s expected to yield in revenue for Nintendo. In
addition to the financial information included in the case study, I’ve downloaded the most recent financial reports in excel for you. Please review the Case Study info
posted as it is.
