In your opinion, what key elements about Coca-Cola’s campaign made it so successful and why? What factors should companies consider when deciding on potential global markets to enter?
In your opinion, what key elements about Coca-Cola’s campaign made it so successful and why? What factors should companies consider when deciding on potential global markets to enter?
- Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.
- Chapter 15- The Global Marketplace, pp. 458-483
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