Note these questions relate mostly to the industry of your firm, rather than the firm itself.
1. What is the primary industry of your firm? (The primary industry is the one in which it has the most sales)
2. Who are the key customers in your industry? Are there special challenges in serving them?
3. How dynamic is the industry in which your company is based? Is there evidence that
innovation is reshaping competition? Has it done so in the recent past?
4. What forces in your industry threaten the profitability of firms? To answer this question, start by considering each of the 5 forces in Michael Porterâs model of competition to identify major threats (5 Forces of Michael Porterâs model :Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution,Threat of New Entry )
