Part 2: The Change Analysis – Images of Change
Part 2: The Change Analysis – Images of Change (Due Week 2)
The “Images” section focuses on the six different images of managing change and how each “approach” to change effects all that follows in its implementation and
continued support. Download the “Week 2 Project Images Grid” from doc-sharing. Pick three of the “images of change” explained in the Week 2 lecture from the grid, and
analyze how those particular “images” would affect the ensuing diagnosis and implementation in your two selected companies on their change plans.
Here’s what to do:
Working with the information that you provided in your topic proposal, and any feedback you have received from your Professor, flesh out the facts and information from
your original proposal.
Review the changes in each company and describe them thoroughly in a word document. Explain how the change impacted the companies, and who it impacted. Compare some of
the similarities and differences between the change in the two companies.
Look at your grid and pick three images of change from your grid. Fill out the empty blocks on the grid for those three images using outlines, bullet points, and rough
ideas for both company’s change.
Now, in a Word document, analyze, compare and contrast the three images and explain how the behaviors of those images would be different or the same during your
companies’ changes, and how those differences could (or did) impact the success (or failure) of the change, comparing and contrasting the results at both companies.
Explain which image (or combination of images) you feel would have best facilitated the described change and why.
Based on the information you actually read about the results of this change, state which image you think the leader of the change actually resembled the most. You may
speculate here on which image you feel best represents the “change agent” at either or both of the companies. This will depend on how much information you found about
the internal workings of the company during the change.
This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the six images of managing change (Chapters 2
and 3) how effective the change was and what management could have done differently to increase the probability of successfully implementing the strategic change
initiative. Again, this is a compare and contrast paper – so include information about both companies in your report.
This paper could be as short as 3 pages or as long as 7. Use APA formatting (double spaced, decent font.) Include your references on the final page. You should have at
least 4 additional/new outside references, excluding the textbook. References should be scholarly.
