Part I – Marketing Expenses versus Rival Firms

Go to the Strategy Club website and review the Sample Strategic Plan for Colgate-Palmolive (2019) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.

Part I – Marketing Expenses versus Rival Firms

Go to the Investor Relations page on Amazon’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.
Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Prepare a comparative data table to consolidate this information.
Prepare a 250-750-word report to suggest implications for Amazon in terms of marketing or advertising expenditures going forward as needed to implement strategies.