Performance review of the firm and external market factors
Marketing plan will cover all the goals and aspirations the Right Company has from Periods three to six as well as how we plan to make these aspirations a reality. This marketing plan will discuss the firm’s performance through two periods and all the external factors involved in our progress thus far. Our plan will also cover our key market initiatives and action plans moving forward. Lastly our marketing plan will provide crucial details such as a summary of our actions, the budget our company will require to reach our goals, and what we expect our outcomes to be in the near future. After reviewing the Right Company’s marketing plan, one will have a better understanding of what goals we want to accomplish, why we want to accomplish them, and how we plan on accomplishing them and succeeding in this competitive market.
Part I: Diagnosis Section- Performance Review of the firm and external market factors.
Part II: Prescription Section-Key market initiatives and action plans.
Part III: Prognosis- Description of actions, Budget required and market performance outcomes expected.
