Reaction Paper Assignment
Persuasion is pervasive in our culture. In 2004, PBS’ Frontline created a documentary called “The Persuaders” to take a closer look at how marketers and advertisers in America influence individuals in our culture; not only what products and services they buy, but how people see themselves and the world. You will need to watch this 90-minute documentary online and write a reaction paper based on what you see in this video.
http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1
Note: Questions pertaining to this documentary are fair game for the exam.
COMM 404: Persuasion
Video Reaction Paper
Grading Rubric
Student Name:
| Assessment Areas | Evaluation | ||||
| Course Concepts | Needs Work | Acceptable | Good | Very Good | Excellent |
| At least 3 distinct persuasive concepts are discussed in sufficient depth. | 1 | 2 | 3 | 4 | 5 |
| Demonstrates understanding of persuasive concepts being discussed. | 1 | 2 | 3 | 4 | 5 |
| Clear connections exist between persuasive concepts and video content. | 1 | 2 | 3 | 4 | 5 |
| Connections are discussed in sufficient depth. | 1 | 2 | 3 | 4 | 5 |
| Examples from the video are incorporated into the paper. | 1 | 2 | 3 | 4 | 5 |
| Writing | Needs Work | Acceptable | Good | Very Good | Excellent |
| The paper is well organized and coherent. | 1 | 2 | 3 | 4 | 5 |
| The paper is at least 3 full pages in length. | 1 | 2 | 3 | 4 | 5 |
| The paper is well written with minimal grammatical or spelling errors | 1 | 2 | 3 | 4 | 5 |
| The paper contains an introduction and a conclusion. | 1 | 2 | 3 | 4 | 5 |
| The introduction and conclusion are strong and coherent. | 1 | 2 | 3 | 4 | 5 |
Total Grade: ______/50
