persuasive and sales message
Assume you are the owner of BroncoWear, an authorized wholesale and retail outlet for licensed WMU sportswear and accessories. Your business is located near the WMU campus, but your sales have suffered recently due to stiff competition from other similar establishments that cater to WMU students. To improve sales, write a letter to all residents who live in student housing near campus and encourage them to visit your establishment. You’ll need to make up the details about location, pricing and the products you offer. Look to similar businesses near campus for ideas. In the sales letter, attempt to show students the advantages that your company has over the competition and get them to take specific steps to learn more about your products and become a customer.
You work at Dimeadozen Credit Union (DCU) and are developing several new services the credit union could offer. In one initiative, you want to set up a new rewards program for credit union members who use their DCU debit or credit cards. Each purchase with the debit or credit card will contribute to their total reward points, which customers can redeem for brand-name merchandise, hotel accommodations, airline tickets, cruises, and other travel options. Members get one point for each dollar spent on their credit cards and one point for every two dollars spent on their debit cards. One advantage of the program is that points can be combined across accounts. So, family members or friends who are members of the credit union can transfer their points to one another’s accounts and more quickly gain rewards. The program involves no fee, and members with the cards are automatically enrolled in the program. Write a sales message to DCU members to promote the new rewards programs. Make up additional details (i.e., types of rewards, etc.) as you wish.
Your company has selected Acme National Health Insurance Services to provide your employees with a new health insurance plan that takes advantages of certain tax laws. Individuals enrolling in the new plan are able to pay their share of certain insurance premiums tax-free. The plan also permits employees to set aside tax-free money to help pay for expenses not covered by medical insurance (a Health Savings Account or HSA). As director of human resources, write a message to all company employees and persuade them to attend a meeting in which Acme National personnel would be available to explain this new tax-saving plan. Make up the necessary details.
You are a student at Hendrix University in Seattle. As a business administration major, you have noticed that there are many student organizations on campus but none for business students. An organization like this would help develop leadership, communication, and team skills in business students, while creating a greater understanding American business enterprise. Write a letter to the vice president of student affairs at Hendrix recommending that the school consider starting a student organization for business students. Make up the necessary details.
Grading criteria: Be persuasive. Be attentive to how you use credibility, audience emotions, evidence, and refutation, etc. All grading criteria/aspects of communication matter. “Organization” includes how you build your case. “Self expression” is about credibility. “Language use” includes connotation.
