Study the external environment of Whole Foods. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors maybe the most important in your industry. What will be the effect on your industry?
Identify the core competencies that are at the heart of the firm’s competitive advantage. (Remember, a firm will have only one, or at most a few, core competencies, by definition.)
Does your firm have a cost-leadership position in this business? If so, can you identify which cost drivers it uses effectively to hold this position?
