Pick a medium to large-sized organization of your choice (for which data/information for reference is available to research) – therein pick a brand, product line, product that interests you. — Map the organization’s marketing channels and distribution framework for your chosen product — in particular, describe the different ‘channel functions’ of transactional, logistical, and facilitative types [pertaining to production, communication, ownership, inventory, transit ‘functions’] being performed by respective/connected intermediaries within these channels for managing the logistical network of this product.

Question:
Section 1 – Pick a medium to large-sized organization of your choice (for which data/information for reference is available to research) – therein pick a brand, product line, product that interests you. — Map the organization’s marketing channels and distribution framework for your chosen product — in particular, describe the different ‘channel functions’ of transactional, logistical, and facilitative types [pertaining to production, communication, ownership, inventory, transit ‘functions’] being performed by respective/connected intermediaries within these channels for managing the logistical network of this product. * The slide “Functions performed by Channel Intermediaries” in the powerpoint for this topic is essential here as its material must be incorporated in your content, as you describe the roles of the different intermediaries in terms of the channel functions and processes that they are and would be involved in. — Thereafter, discuss the role of electronic commerce and the internet as an emergent or prominent channel in your chosen firm’s distribution system. * The slides on the ‘Marketing Channels’ topic for all these related materials are available to you here for reference and direct usage, and the information MUST be incorporated into your exercise. Section 2 – Please carefully read the Article “get the right mix of bricks & clicks”; then do as follows: – What are the advantages of having a completely “separated” online division of a company in determining the bricks and clicks strategy of a company? – Briefly explain with an example of how each of the following factors influence the choice of bricks and clicks strategy: (a) Brand Name, (b) Management, (c) Equity and funding issues? – What are the advantages of having a completely “integrated” in-house division as the online part of a company’s operation?

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