PART 1: Please read the section on SWOT analysis carefully. Using the information presented, perform a SWOT analysis on a company of your choice. You can set up your analysis as follows:
Name of Company: ____________________
Strengths (Internal Positives)
a)
b)
Weaknesses (Internal Negatives)
a)
b)
Opportunities (External Positives- must be something going on outside of the company that provides a opportunity for the company to capitalize)
a)
b)
Threats (External negatives)
a)
b)
Make sure to provide explanations/context for each of your items. For instance, listing “Reputation” for Strengths would not earn you points, but listing “Reputation- the company has been in operation for 50 years and is very popular in the United States” would indeed earn points.
PART 2: Provide some recommendations (at least 2) for your company based on the SWOT analysis you just performed.
