Order Description
The target audience: Pregnant mothers
Your leaflet should be:
a. No more or less than two pages. One additional page of references is permitted.
b. Approximately 1000 words equivalent, including images. The actual word count will vary depending on how many relevant images you include, from experience it is
usually approximately 700 words.
c. Aimed at a specific target interest group, and as such should be at a level that is appropriate and understandable for that group. Complex drug information such as
metabolism or mechanism of action is not suitable. The aim of this assignment is to demonstrate your ability to get relevant information across to a non-expert
audience, not to your fellow students.
The easiest way to construct the leaflet is to use Microsoft Word or Adobe Illustrator, and convert the finished file to PDF. Leaflets should clearly fold in 2 or 3
when printed. However there will be no deduction of marks for small formatting issues. We are more interested in your ability to get the message across than your
skills at origami.
Marking guide:
Content(8marks)
It is expected that the leaflet will contain appropriate information at the level of knowledge of the target group. For example, detailed scientific information is not
suitable for high school students. One of the main aims of this assignment is to distil information to a suitable level for the target audience to fully understand the
issue being discussed.
Labelling(3marks)
The leaflet should be clearly labelled to include the topic under discussion. It should also be split into sections so that, at a glance, important parts of the topic
are brought to the attention of the user. It should also contain the name of the author.
Images (4 marks)

Images should be at an appropriate level for the audience, relevant to the topic and not simply included to take up space. Any complex figures should be clearly
explained in the text.
4. Formatting(3marks)
The leaflet should be clearly formatted as a leaflet. Small formatting issues such as non-alignment of figures will not be penalised.
5. Referencing(2marks)
Leaflets generally do not have rigorous academic referencing, but will contain citations for important source material, such as government reports or scientific tables
or graphs. It is essential that these are acknowledged. A leaflet should also include links or concise information on where to go for further advice.
