Prepare a project paper on Globalized world of marketing
Dissertation
Finding a billboard or an advertisement banner on roads, railway stations and other public places had been observed for many decades and it is still the most successful mode adopted by most companies throughout the world. Internationalization has led various sectors to widen their reach to consumers outside their geographical area and Internet has made it possible to accomplish their goals.
The usage of Internet is considered as a major advent for the expansion of various industries throughout the world. Various researchers have demonstrated the advent of Internet as transformation from industrial to service economy and now to knowledge economy.
Preapre a 12500 – 13000 words project paper on Globalized world of marketing, your report should be framed as :
(1) Executive Summary
(2) Aims and Objectives
(3) Introduction
Literature Review
(4) Globalized World of Marketing
Internet Marketing
Variety of Channels
(5) Transformation of Marketing Channels in FMCG Sector
FMCG on Internet
Online Consumers Buying Behaviour
FMCG Consumers Buying Behaviour
Branding has a Role to play
Understanding Clickstream: An Overview
(6) Social Media on FMCG
Doritos iD3
Focus of Social Media
(7) Search Engine Optimization in Context of Online Information Search
Better Information: Better Decision
Promotion through Search Engines
External Links
Internal Links
Meta Tags
(8) Internet Marketing Mix
E-Product Strategies
E-Price Strategies
E-Promotion Strategies
E-Place or Physical Distribution
Mobile Internet Marketing
(9) Pros and Cons of Internet Marketing
(10) Conclusions and Recommendations
(11) References
