Prepare a Coursework on web marketing Attribution

Prepare a Coursework on web marketing Attribution

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Exercise 1
Attribution
Scenario: A customer finds your site by clicking one of your AdWords ads. She returns one week later by clicking over from a social network. That same day, she comes back a third time via one of your email campaigns, and a few hours later, she returns again directly and makes a purchase.

Please analyze this scenario using each of the listed attribution models to determine how credit for sales and conversions is assigned to touchpoints. (Last Interaction, First Interaction, Linear and Time Decay) Briefly discuss the advantages and/or disadvantages of each attribution model as it relates to this scenario to include if you think another model should be used.

Refer to this Google Analytics Attribution Model Overview (Links to an external site.)Links to an external site. for more information!
https://support.google.com/analytics/answer/1662518?hl=en

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