Prepare a presentation comparing of software packages

Prepare a presentation comparing of software packages

Marketing Management
Create a 7- to 10-slide presentation comparing and contrasting two major off-the-shelf software packages that could be implemented in an organization. Identify which functionality would be likely to be used as-is, and highlight what may need to be added or modified. Briefly describe what issues you may be likely to face in the effort to modify the package. You may use various sources from the company web site. Be sure to cite all sources used in a reference slide with proper APA formatting. (Cover and reference slides do not count in the length requirement). You may also use the slide notes function.

Be sure to include the following in your presentation:

· Two major off the shelf software packages
· Description of how they may be used in an organization
· Identification of features to be used as-is, possible modifications and additions
· Brief summary describing issues to be faced in the modification of the package
· Proper APA formatting of citations and references

Select an IT project that you are familiar with. Comment on whether there was a formal project sponsor and champion, which business managers played these roles, and whether or not you think their roles positively affected the project outcomes.

On page 424 in your textbook, the “Apple Stores” insert discusses the success of the Apple Store and the growth in Apple product end-users. In 2001, BusinessWeek wrote a piece on why the Apple store concept would not work. Discuss a product or service that you or a family member thought a dud but was successful. Why did you think it not a viable product, what features made it successful, and do you now see previously unrecognized value?

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