Discuss what Surimi is, what type of uses it has, how it is marketed, the current state for this type of seafood product. Discuss how you would market this product for the following types of foodservices:
• Seafood restaurant (specializing in fresh seafood)
• Quick-service seafood restaurant
• Deli restaurant or grocery store deli.
Surimi is a type of food ingredient containing fish proteins from fish refined via heading, gutting, mincing, washing, removing water and freezing the remaining protein. It is a paste of inexpensive fish shaped, colored and flavored to form an imitation of lobster, shrimp and crabmeat. It has gelling properties enhancing formation into different shapes.Surimi seafood is vacuum packed and pasteurized to kill bacteria, is fat free with low cholesterol and nutritionally it contains Omega-3 oil.Surimi can be marketed in retail stores, supermarkets, restaurants, bars among other places. Its sale has seen its introduction in the U.S., it has faced challenges and growths in its acceptance in the market place seeing to it that seafood restaurants, quick service seafood restaurants and grocery store delis are trying their best to market the surimi seafood product.
