Social Networking: Preparing a Professional LinkedIn Profile
Virtual networking on a professional networking site such as LinkedIn is an extension of seeking face-to-face contacts-the most effective way to find a job to date. Consider creating a credible, appealing presence on LinkedIn to make yourself attractive to potential business connec- tions and hiring managers. Your LinkedIn site should serve purely to build your career and professional reputation.
Your Task. Go to www.linkedin.com and sign up for a free account. Follow the on-screen directions to create a profile, add a professional- looking photograph, and upload a polished résumé. You will be prompted to invite contacts from your e-mail address books. If your instructor directs, form teams and critique each other’s profiles. Link to those profiles of your peers that have been prepared most diligently and strike you as having the best eye appeal.
