Engagement: Group Exercise & Presentation Business Details Business Name:
Nature of the Business:
Competitive Advantage What is the unique competitive advantage of the business?
Does the business have another competitive advantage that is not being properly exploited?
How should rival business respond competitively?
Value What do customers value most in the business’s products and/or services?
How does the business maximise value to the customer?
How can value to the customers be increased?
Costs How does the business minimise costs to itself?
What further efficiencies could be made? Contrast with established opinion Has the student contrasted or compared their opinion with established sources in the public domain?
Such sources might include corporate websites, advertising and media commentators.
