Assignment:
Students will deliver a 10-minute presentation to his or her classmates based on the marketing plan. The presentation should include:
1. Attention-grabbing opening statement (quote, question, statistic, or other strategy).
2. Overview of security policy/resource being marketed.
3. Goals and objectives
4. Description of audience and the current and desired behavior.
5. Description of proposed marketing strategies including 5 Ps, branding, and types of promotion recommended.
6. Overview of costs that will be incurred and support for why these costs will contribute toward achievement of objective.
7. Persuasive strategies to convince decision-makers to approve the marketing plan.
8. Closing.
For this presentation, students will record an audio narration to a visual presentation using software such as PowerPoint or Microsoft Producer.
Students will be provided resources for recording and adding narration to a PowerPoint slideshow, including:
Title Source
Record and Add Narration to a PowerPoint slideshow. Microsoft Office http://office.microsoft.com/en-us/powerpoint-help/record-and-add-narration-and-timings-to-a-slide-show-HA010338313.aspx
PowerPoint Tutorial- Record Narration for Slideshow http://www.youtube.com/watch?v=QFmntINu_cI
The presentation should include graphics to illustrate main points. Students will upload the presentation to the group discussion forum. Classmates will then review presentations and post comments and peer reviewer feedback through the asynchronous discussion forum.
