Product-Service Innovation Idea

I have broadly focused on the economic trends, product and service delivery, marketing and specifically the Coca-Cola company.

The political trend identified by the Coca-Cola company is called Lobbying. This is where organizations use politicians to ensure their views are heard and recognized.

What are related or underlying trends?

The underlying trends in Lobbying vary. The first form is by offering support to those vying for different positions in the government. The second method is the use of trade associations to lobby on behalf of the company. Lastly is the use of direct advocacy that is primary to policy making.

What opportunities might this create to modify or develop new products, services, or businesses?

This opportunity provides a boost in business. The Coca-Cola company is able to reach a diverse array of constituencies to serve in terms of distributors, community partners, share owners, small businesses and customers.

A powerful youth culture is a trend used by the Coca-Cola company in shaping its retail business. It has put its focus in providing employment and motivation to youth thus preserving and growing its market.

What are related or underlying trends?

The other underlying trends include social and digital technology and an evolving consumer landscape. Social and digital technology focuses on online marketing mainly on social sites. The evolving consumer landscape trend tries to identify the customers need and find ways of innovation to meet them.

What opportunities might this create to modify or develop new products, services, or businesses?

The opportunity created by this trends is a growth in markets across various states in the world. The company also expects to change the notion of brand loyalty to brand love through the use of youth on social media and marketing. It seeks to flow with the current and evolving trend in the business world. The trends also innovates or shapes their products and service delivery through consumer analysis.

The trend identified is digital marketing by the organization. The company has used Facebook, you tube and other social sites as a source of its market. The firm posts content that shows the services and products its offers winning the interest of many people in the social sites.

What are related or underlying trends?

Other related trends include the Share a Coke Australia where each coke bottle came with a code that unlocked a song from the last 50 years. People created a playlist which was played on the social media platforms. The King of Recycle serves as another example where the Coca-Cola company encourage recycling in Israel. The firm created places in Facebook for 10000 recycle bins within the country.

What opportunities might this create to modify or develop new products, services, or businesses?

The company has been able to modify its products and services thus boosting the business following the comments made by people.

The Coca-Cola happiness machine is one strategy that was used by the company to earn more a bigger market. The machine worked as a vending machine that gave out gifts such as pizza, sandwiches and drinks. The vending machines worked differently. Some were dance activated whereas others required a hug to dispense a drink. The videos of people reaction were collected and posted on YouTube earning it millions of followers and views.

What are related or underlying trends?

Other related trends include the London 2012 where the company targeted the teenagers. It was called Move to the Beat and required one to story tell by using music. The campaign also gave the company a million views and followers on social p0latforms. The other one is Super Bowl 2012 where two polar bears were placed in field events and reacted in real time. Fans interacted with them as they tweeted their comments on smart phones attached to the polar bears. As a result many people would be watching the games in real time giving the company 9 million followers.

What opportunities might this create to modify or develop new products, services, or businesses?

This trends modifies the business by increasing the number of new followers and prospects in the business. It also creates a passion to the company’s brand by consumers.

IT and Marketing. The company has a close relationship to It departments as department as it helps in the back office operations as well as digital marketing.

What are related or underlying trends?

Digital marketing is one underlying trend in the use of IT and Marketing. The feature is use by the department to reach a greater crowd and receive responses which are analyzed to provide solutions in solving various marketing questions facing the organization.

What opportunities might this create to modify or develop new products, services, or businesses?

The opportunity created by It and Marketing is not only growth in terms of consumers but also management of the company’s information and data in the best way. The trend has led to many creations that has influenced the service delivery of the enterprise.

The External Technology Assessment is one trend taken by the company in finding new technology and bringing it into the company. The company taps these new technology from outside and incorporates it in its production.

What are related or underlying trends?

The 3M technologies is one innovation by the ETA. The innovation is a little thing that improves the lighting of the coolers. The company seeks to increase the size of their chilled space with no increase in carbon foot print.

What opportunities might this create to modify or develop new products, services, or businesses?

The benefit of the trend to the company is an increase of chilled spaces for the storage of the company’s products at a lower cost. The company can thus increase its production to meet all its consumer’s needs.

The company has made an effort in corporate social responsibility to the young but has not tapped into the needs of the older people in the communities. They also need  a touch to improve the quality of their old age lives.