Project Management /: Human Resource Management

Project Management /: Human Resource Management

Project Descriptions

Video sharing sites like YouTube have become a very important medium for advertisers. YouTube announces that it now has 1.5 billion active users (Matney, 2017). The time Internet users spend on YouTube increases dramatically (Ligato, 2015). Interpublic, one of the largest advertising agencies in the U.S. has moved its $250 million TV ad spending to YouTube (Vranica, 2016).

Even though advertising on YouTube sounds like a great idea, there are still many unknowns about this new platform to advertisers. A smartphone manufacturing company from South America wants to have a further understanding about YouTube before investing in YouTube advertisements.

The model the company plans to promote is called REALCall. This new model is running on the latest Android operating system, with a 5.7 inch qHD touch screen. It has 3 color options (White, Black, and Rose Gold) for its metal covers. The company plans to release this new model to the U.S. market by November 1 to catch the holiday shopping season. REALCall does not have a particular focused customer group. The planned price is $199 per REALCall. The company will sell this new model on its own web site, Amazon, as well as the retail stores of AT&T, T-Mobile, and Sprint.

I. Data Set Descriptions

The IT department has used an online robot to derive the daily subscribers, total subscribers, daily views, and total views of 10 most viewed channels from YouTube over a 30 day period (December 18, 2016 to January 16, 2017). The dataset is unorganized and unfiltered. Each file is named after each YouTube channel’s name. As a social media analyst, you are given the following project: Analyze the attached dataset, and answer the following questions:

1. What contents that carry the in-video ads are popular among YouTube viewers?

2. Is there a pattern that viewers watch certain YouTube videos on certain days?

3. Which channel should REALCall put advertisements into? You can answer none, as long as you explain why.

II. Project Requirements

1. Create a statement of work and describe your project goal.

2. Create a work breakdown structure chart and list each specific activity needed for achieving your project goal.

3. Create a project schedule network diagram to show the time schedule for completing your project. Please show the sequential relationships between two activities. If you foresee there could be lags or leads, please indicate them as well.

4. Please attach your answers to the questions asked in the “Data Set Descriptions” section to the end of your report.

References

Ligato, L. (2015). YouTube is crushing cable TV, according to Google. Huffingtonpost.com. (Available at http://www.huffingtonpost.com/entry/youtube-vs-cable_us_55acf44fe4b0d2ded39f5370).

Matney, L. (2017). YouTube has 1.5 billion logged-in monthly users watching a ton of mobile video. (Available at https://techcrunch.com/2017/06/22/youtube-has-1-5-billion-logged-in-monthly-users-watching-a-ton-of-mobile-video/)

Vranica, S. (2016). Interpublic to shift $250 million in TV ad spending to YouTube. WSJ.com. (Available at http://www.wsj.com/articles/interpublic-to-shift-250-million-in-tv-ad-spending-to-youtube-1462359623).

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