Strategic Implementation – Under Armor Analysis
Company Name
Under Armor (UA) Student Name
Key Issues 1. 2. 3.
Value Proposition
Corporate Strategy Growth Pause Retrenchment
Business Strategy Cost Leader Differentiation Focus
Functional Strategies
External Analysis
PEST Political/Legal
Economic
Social
Technological/Environmental
Overall Fav/Unf
Porter’s 5(+) Forces Strong Moderate Weak
Competitors
New Entrants
Substitutes
Suppliers
Buyers
Other
Overall LTPP
Industry Assessment
Industry Primary
Secondary
Life Cycle Growth Maturity Decline
KSFs
Internal Analysis
Strengths
Weaknesses
Opportunities
Threats
Financial AnalysisUnder Armour (UA) 20xx 20xx 20xx
Current Ratio
Debt/Equity Ratio
Inventory Turns
Revenue Growth %
Gross Profit Margin %
S,G&A %
Net Profit Margin %
Nike (NKE) or Columbia (COLM) or Lulemon (LULU) 20xx 20xx 20xx
Current Ratio
Debt/Equity Ratio
Inventory Turns
Revenue Growth %
Gross Profit Margin %
S,G&A %
Net Profit Margin %
Overall Financial Health
IDEA GENERATION
Opportunities Threats
Strengths
Apply Strengths to Opportunities
Apply Strengths to minimize Threats
Weaknesses
Minimize Weaknesses with Opportunities
Minimize Weaknesses and Threats
OPTIONS
Description Pros Cons
Option 1
Option 2
Option 3
RECOMMENDATION/IMPACT
Idea ? Impact Year 1 Year 2 Year 3
Grading Rubric
Description Possible Points Actual Points
Comments
Key Issues/Value Proposition 5
Strategy (Corporate/Business/Functional) 5
External Analysis 10
Industry Analysis 10
Internal Analysis 10
Financial Analysis 10
Options 30
Recommendations/Impact 20
TOTAL 100
