Public Relations Campaign/American Airlines is the company

Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper. – Joshua (you will need to choose 5 PR tools from the list – This is a chart)
Event planning
Open house
Press conference
Community event
Sponsorship
Corporate newsletter–internal or external
Direct mail
Internet or intranet
Promotional items
Promotions–sweepstakes
Spokesperson

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